Playing Hooky London

— Development

Playing Hooky London

Client:
Chris Hook
Role:
Developer
Tools Used:
WordPress
Year:
2018
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A startup training apparel brand on a mission to disrupt fashion in the fitness industry. I partnered with Playing Hooky London to understand the brand and build out an e-commerce store from concept to launch that set the foundation for their business.

HKY001 - https://playinghooky.london/

Concept to Launch

Whilst working his day job Chris Hook, founder of Playing Hooky London, didn't just need a web developer, he needed a business partner that was willing to work flexibly with him to build out his brand, business model and online presence as quickly as possible. I worked with Chris to understand his ideas, develop a design concept that delivered slick user experience and turned it into a reality within 3 months.

A Full Stack Approach

Being an early life startup, Chris's focus was on getting to market as quickly and effectively as possible. This meant he needed someone who could deliver a complete service rapidly and within budget. I worked with Chris to create the design, develop the store, manage hosting, automate email marketing, orchestrate a social media pre-launch campaign and ensure optimal search engine compatibility. The business was processing sales from day one and is continuing to grow.

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